As a designer, it is incredibly gratifying to be able to affect an outcome utilising visual and typographical storytelling that will deepen an audience’s overall experience and their forming of lifelong memories. I am passionate about the narrative component of design development, as well as exercising precision in the production process and at the point of client presentation. This sharp attention to detail is reflected in the quality of my outcomes. In addition to my conceptual and technical approach, my design strengths are in creating cohesive typographical hierarchies and effective grid structures. As a professional, I aspire to conceive brand experiences through the lens of leisure and lifestyle pursuits.